1. Engage
Get your potential attendees interacting with you early on by enabling some measure of feedback or crowd sourcing on the conference programming. South by Southwest has always led in this area, with its “panel picker” process that turns over 30% of the programming selection to potential attendees.
An easier way to do this would be to utilize something like Crowd Campaign, which gives participants a way to suggest content, and for others to vote on it. Or, you could go even simpler, and use Tweetpoll or PollDaddy (As I did when I asked you for feedback on potential new designs for this blog).
2. Intrigue
Almost all events have an official Web site. But very few (except for the geek events) take full advantage of all the free event listing and event management opportunities. At a minimum, you should create event pages on:
- Facebook Events
- Eventbrite (where you can also sell tickets, if you’re so inclined)
- Upcoming
- Linkedin (if it’s a business event)
Read more at Jay Baer's Blog.
