A dozen or so prominent media watchers say CNN’s 40% decline in prime-time viewers since 2009 can only be stopped by getting more personality on the air and no longer being as one media critic called it — “the view from nowhere.”
Davidson Goldin, the former editorial director of MSNBC say “CNN needs to find an identity and own that identity… A news channel trying to build a brand by saying they cover news is like a restaurant trying to become popular by saying it cooks food.” He says that CNN is “wedded to just regurgitating the facts.”
Michael Wolff, founder of Newser.com and a Vanity Fair contributing editor says “CNN has to figure out how to make the news either more efficient or more entertaining.”
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