Media Daily News reports that "past research studies has shown that industry professionals tend to be 'more jaded' about their businesses than the average consumer, even if the industry happens to be media."
Some studies have shown "industry pros generally have a higher regard for big, national media such as network TV, consumer magazines, and the Internet, while consumers tend to have a stronger regard for local media such as newspapers and local radio and TV outlets."
Are industry pros and consumers wired differently? An unusual study "conducted by biometric research firm Innerscope and Havas' MPG unit, they answer may be - sort of."
Read more at Media Daily News.
