Consulting and research group Outsell says total U.S. digital advertising and marketing revenues will pass print this year after passing radio in 2008. This prediction "heralds one of the most important symbolic milestones in the history of online advertising," according to Media Post.
Ad spending will reach $368 this year (up 1.2% from about $364 billion in 2009) with 32.5% ($119.6 billion) going to digital and 30.3% ($111.5 billion) for print. Newspaper total ad revenues will hit $27 billion in 2010, down about 8% from 2009 while magazines will see a 2% increase to $9.4 billion. Mobile advertising revenues will fall 16% from 2009 while TV (including broadcast and cable) will drop 6.5% to $59.6 billion.
Read more at Media Post.
