We added a straightforward question to our tracking survey that took place in November 2010 where we asked online adults: "Do you use Twitter?" In this survey, 8% of online adults said they do use Twitter -- with 2% doing so on a typical day. This survey also showed that 74% of American adults are internet users, meaning that the Twitter cohort amounts to 6% of the entire adult population.
Some of the groups who are notable for their relatively high levels of Twitter use include:
- Young adults: Internet users ages 18-29 are significantly more likely to use Twitter than are older adults.
- African-Americans and Latinos: Minority internet users are more than twice as likely to use Twitter as are white internet users.
- Urbanites: Urban residents are roughly twice as likely to use Twitter as rural dwellers.
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Pew Research Center
