Wednesday, August 31

Google and Facebook Top Web Brands

Initial Nielsen results for its new "Total Internet Audience" metric, which looks to aggregate usage at home, work and elsewhere, shows Google led Facebook handily in unique users in July. Add Google with sibling YouTube and that figure is not far from doubling Facebook.

Facebook, however, topped other sites in the top 10 in time spent per person, with an average of five hours and 19 minutes, a figure Nielsen said is actually under-reported due to an alteration in data gathering. The next closest was AOL Media Network at two hours and 18 minutes.

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