Monday, August 29

Hispanic media faring better than mainstream media

Hispanic newspapers overall — weekly and daily — lost circulation in 2010, but not nearly to the extent of the English-language press, reports Pew Research Center’s Project for Excellence in Journalism. Spanish-language television had an even more positive year, with Univision now competing with — and in some timeslots outpacing — audiences for ABC, CBS and NBC. On the digital front, while Hispanic Americans don’t access the Internet at the same rates as other Americans, there is growth, and bilingual Latinos are already heavily online. Hispanic radio and magazines also showed growth, according to the PEJ study.

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