Wednesday, December 14

The serious business of fun

Today a gamer is as likely to be a middle-aged commuter playing “Angry Birds” on her smartphone. In America, the biggest market, the average game-player is 37 years old. Two-fifths are female.

Over the past ten years the video-game industry has grown from a small niche business to a huge, mainstream one. With global sales of $56 billion in 2010, it is more than twice the size of the recorded-music industry. Despite the downturn, it is growing by almost 9% a year. Video gaming, unlike music, film or television, had the luck to be born digital: it never faced the struggle to convert from analogue.

Read more at The Economist