Magazine Ad Pages Down 33% From 2006

While they have not fared as poorly as their print cousins in the newspaper business, consumer magazines have taken it on the chin over the last few years. Last year, total ad pages as measured by the Publishers Information Bureau were off one-third from their peak of five years ago, having declined 33.4% from 253,494 in 2006 to 168,742 in 2011. This is partly the result of the closure of some titles, as the total number of magazines tracked by PIB fell from 252 to 221 over the same period. But even magazines that survived endured steep losses. Read more here