Radio Revs Growing

Total radio advertising revenues will grow 3.5% in 2012, according to BIA/Kelsey’s “Investing In Radio Market Report,” largely thanks to intensive political advertising. BIA/Kelsey also expects strong continued growth in radio’s online revenues. In 2012 BIA/Kelsey sees total “over-the-air” local radio station revenues reaching just under $14.6 billion. If accurate, this forecast would be a welcome return to growth after a distinctly mediocre 2011. They see radio’s online revenues reaching $767 million by 2016, suggesting a cumulative annual growth rate of 11% per year from 2013-2016. The fact remains, however, that online revenues are still a relatively small part of the radio business. Read more here