Facebook is experimenting with codes that act as gateways to digital content. QR code links have already been found in profiles and Fan Pages. While the links are not yet functional, they point to the development of tags that can hold much more information (links, images, videos, etc.) than traditional barcodes. QR is short for Quick Response (because they can be read quickly by a mobile phone through its camera). They could connect the digital and physical through one’s mobile phone.
There are countless ways in which the technology can be used. Quick response codes can connect people with geo-based reviews and tours, green ticketing initiatives, brand promotions, product-specific wikis, exclusive media content, and social networking profiles. These "2D barcodes" allow consumers to access dynamic content, anywhere at anytime.
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