Viewers have tripled their use of watching TV shows via the Internet since 2006 -- and some of this has hurt traditional TV viewing. Media researcher Knowledge Networks says this trend affects a broad range of viewers: ages 13-54. Viewing of complete TV shows from streaming or downloaded video has climbed to 22% from 8%.
This also has climbed faster for younger 18-34 viewers, rising to 30% from 12% to 30% of 18-to-34 online users.
David Tice, vice president and group account director at Knowledge Networks, stated: "Growing numbers of "connected TVs" -- those that access the Internet -- are making this option increasingly user-friendly. The fact that over one-third of TV homes now have a bundled TV/Internet service package is no doubt accelerating this blurring of boundaries."
Read more at Media Post.
