With TV Everywhere, viewers can watch shows for free, but only if they're cable subscribers first. In other words, as long as you tap a subscription code into your device—any device—you can watch anything you want, whenever you want. The service in only a few markets and there are plenty of kinks to be sorted out, such as how the ad model will work, devising a new ratings system with Nielsen and profits. Motivating the change is the pay TV industry's fear that it will find itself in the same untenable position as newspapers.
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