Local stations jump into social TV with ConnecTV

Last November, ten broadcast groups partnered with social TV startup ConnecTV in a major bet on the second screen. The partners make up a who’s-who list of broadcasters: Gannett, Hearst, Belo, Scripps, Cox, Media General, Meredith, Post-Newsweek, Raycom and Barrington — 201 stations in all. Several groups invested in ConnecTV, to boot. Like many second-screen apps, ConnecTV provides synchronized content and conversations around what you’re watching on TV. But ConnecTV’s approach is among the most aggressive efforts to achieve scale in the second-screen space. Unlike many specialized apps, it works across a huge swath of programming: 250 national channels, syndicated shows, live sports and local newscasts. Read more here