Outdoor Revenue Predicted To Top $10B By 2020

After years of stagnation, outdoor advertising exploded in the first decade of the 21st century, thanks to the advent of digital displays -- but its meteoric growth was cut short by the economic downturn from 2007-2009, according to a new study from SNL Kagan. SNL Kagan is forecasting a 5.9% cumulative annual growth rate over roughly the next decade. At this pace, total spending on outdoor advertising should reach about $10.55 billion by 2020. Read more here