Monday, July 16

Major news organizations find they have to lighten up to thrive on YouTube

Last year, YouTube celebrated its one trillionth video upload. The site is now the third-most visited site online after Google and Facebook, with more than four billion video views a day, according to a study out today from the Pew Research Center for Excellence in Journalism. Seven years since its inception, YouTube has created “a new kind of television news” that embraces an interplay of professional- and citizen-produced content, according to Pew. Five times in the past 15 months, the most searched term of the month on YouTube was related to a news event, according to Pew.

Even though news organizations uploaded heavily trafficked videos, Pew points out that “the power of the raw pictures and images” — not the expertise or skills that come with professional news training — are what made them popular.

Read more here