In Aaron Sorkin's new drama The Newsroom, idealistic twentysomethings rush about with BlackBerrys plastered to their ears, creating a groundbreaking quality TV news show, pausing only long enough to give set speeches about how to make quality journalism.
There's just one problem: there are hardly any journalists in it.
The development of freely available web publishing systems, free and low-cost video hosting platforms as well as social media - read ''audience building tools'' - have stripped traditional media companies of their monopoly on the production and distribution of content.
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