Wednesday, July 18

Why internet scams seem so obvious

Many crooks (on the Internet) make puzzlingly little attempt to hide their origins (often from Nigeria). In a new paper*, Cormac Herley of Microsoft Research has used maths to show why: blatancy is a means of weeding out all but the most credulous respondents.

He argues that scammers are rational actors. A big cost for them is the time they spend coaxing fully into their net those who show initial interest. So they need to select the most promising targets, rather than timewasters or the wary. “By sending an e-mail that repels all but the most gullible, the scammer gets the most promising marks [victims] to self-select,” he says. 

Read more here